Personal Brand 'ME'
We all want to be a 'Celebrity' online, own your Authentic Brand & Your Story online.
A nice bug of a virus impact!
With technology and social media, we have the effortless ability to capture our individual truth and experience in minute detail and save it on shared servers for the world to access hundreds or thousands of years from now.
‘Oh Behave’ With Social Media Policy!
In this social media age, where everything is public and privacy is mostly an illusion, it’s easy to get the lines blurred between what’s personal and what’s business. Many social media champions forget to remind their clients that social media is not without its pitfalls and companies have a responsibility to help their employees understand the rules of engagement in this highly open social media world. If your company or business doesn’t already have clearly defined social media policy and related guidelines, here are some reasons why it should be a priority for every company:
Do your employees understand the difference between engaging on a social network/site for personal vs. professional reason? These days, it’s highly unlikely to find someone who isn’t on at least some popular social networking site like Facebook or has uploaded a video to YouTube. Given the long hours spent at work and the growing influence of social media on our lives, the lines between professional and personal life are blurring. If your employees use their personal account to pitch your products and your customers believe that they are representing your company, your company may very well be liable for their actions even if you didn’t authorize them. If you don’t want the next headline on social media’s platform faces quoting your employee ,who was discussing the weaknesses of your product with friends on a seemingly private venue like Facebook , you need to clearly define acceptable online social behavior. Even if you think it’s highly unlikely to happen, are you willing to take a chance and risk having to debate it in court some day?
Do your employee’s blog or engage on social media sites on behalf of your company? For legal and practical reasons, you need to have the rules of engagement spelled out for your employees. If you don’t have some clearly defined guidelines and policies for engaging with your customers, you can’t blame your employees for posting inappropriate information on your company website or on behalf of your company. They might be including links to their personal website or talking about products that aren’t even launched yet because they don’t know any better. It’s amazing how even rational people get carried away because the medium is so new and engaging that it’s sometimes hard to tell what’s appropriate and what’s not.
Do your employees understand the legal and other implications of posting content on a social media site or public blog? Even folks who are engaged in social media on a regular basis don’t understand the implications of sharing information on a social media site. It’s essential to note that on social media sites, that nothing is private and nothing is sacred. Anything your employees say could be misunderstood, misinterpreted, and used against your company and the employees themselves. I can understand why businesses don’t want to stifle the spirit of their social media enthusiastic employees however, as much as these policies and guidelines protect the company, they also help the employees avoid embarrassing themselves. Many social media gaffes are not because of malicious intent but rather due to lack of awareness and understanding of what’s acceptable in rapidly evolving online social space.
Does having a policy or guidelines mean your employees won’t ever post something they’re not supposed to? Of course not, there are no guarantees in life and certainly not in business, but that doesn’t mean you shouldn’t at least try to mitigate potential liability. Just your company wouldn’t let a new employees run the business without some basic guidance, its unacceptable not to extend the same courtesy to employees who are representing your company and navigating the social media space on behalf of their employer.
“Give to Get” online Social Media = Higher Returns on Investment!
Generosity If you’ve read anything about social media on- or offline, you’ve probably heard the phrase, “Give to Get.” Online social media is an almost identical environment to a social gathering offline. People gravitate to individuals, groups or conversations they feel they can get the most out of. By providing something of value to your customers, or potential customers, in your online activities, you earn trust. The more trust you earn, the more influence you’ll have. Generosity requires a cultural shift, however, in the way most marketers think. You cannot be generous to others if your top priority is selling more stuff. That is selfish. You have to approach the online consumer with the attitude that you have something of value to provide, free of charge. In exchange for that, you hope to build and strengthen relationships with others. Those relationships, over time, will equal a much higher return on investment than one-off, one-time customers.
New Revolution Photography Marketing for Social Media Marketing
We are in a raw time for internet marketing, we are entering a time of technology, generation Y are creators of an authentic paradigm in social media. …The key to Internet Marketing is understanding the philosophy of the professionals. It took me buying many books and testing everything under the sun to finally come up with marketing strategies that work.
Let me ‘tweet’ Wikipedia:
Generation Y, also known as the Millennial Generation or Generation Next or Net Generation, is a term used to describe the demographic cohort following Generation X. Its members are often referred to as Millennials or Echo Boomers. As there are no precise dates for when Generation Y starts and ends, most commentators use birth dates ranging somewhere from the mid 1970s to early 1990s Members of Generation Y are primarily the offspring of the Baby Boomers. This generation generally represents an increase in births from the 1960s and 70s, not because of a significant increase in birthrates, but because the large cohort of baby boomers began to have children. The 20th century trend toward smaller families in the West continued, however, so the relative impact of the “baby boom echo” was generally less pronounced than the original boom.
Characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies. In most parts of the world its upbringing was marked by an increasingly neo-liberal or market oriented approach to the politics and economics. The effects of this environment are disputed.
“The First Main reason why I ventured with Fashion Photographer John Dillon Black of Vanave.”
He Had The Tools Which Provided Us The Benefits Of Video Internet Marketing for Industry.
We know this; People respond more to videos. They are more appreciative of what they can actually hear and see, after all, instead of what they can only read.
Videos instantly give your brand a lot of credibility. Videos carry with them a sense of professionalism that’s quite difficult to match in the digital world.
Videos can easily be delivered to a wide market. They’re not like eZines that require the contact details of your leads beforehand. Videos can actually become viral ever so easily. Just launch one compelling and engaging video and you’ll be surprised by the sheer amount of traffic it will generate for your website.
Videos are more efficient sales tools than any other digital mediums. You can clearly and efficiently convey whatever you want to share. Videos provide visual and auditory mediums that you can manipulate to present your ideas in the most efficient way possible.
Videos are known to be highly effective for casual online users who are quite hesitant when it comes to offers on the Internet. Since videos pack more credibility when compared to other mediums, they are more capable of winning the segment of a market that is generally considered hard-to-get.
Videos allow a lot of liberty for creative expression. You are not limited to certain styles, manners, or rules. Your imagination can run free and create the most memorable and exciting package your viewers are sure to appreciate and enjoy.
Despite the high demand for videos these days, they are still considered unique and special presentation formats that are sure to entice peopleto “tune in” to whatever you want to share through video social sites, websites, & global band TV…such as; AOL UK, uTube, AOL Latin, Truveo Japan, Truveo Truveo “>Tawian, Truveo France, Google, Google UK, Blip, PutFile, Sharkle, Break, Flurl, Vsocial, Bofunk, Break, Brightcove there are many more.
We are in a society of reality TV, egoism, visual impact…marketing is changing due to the demand the perception of the eye & ego. It’s simply Laws of Attraction and statistics indicate that 85.4% is Customer Engagement through imagery in social media benefits marketing. Now that’s notoriety!
Feeling Social? Share ME
Teri Wallace
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