Facebook, Twitter, YouTube, blogs and other socializing networks, connecting with millions of potential clients has never been easier. Advertising has left the regular print media and has now become cyber, making Social Media one of the biggest things to hit the business market since T.V. advertising. In one of my many hours of researching through the web I came across this great web article on the USA today about Social Media Marketing. Here is a little taste.
‘Ford’ has hopped onto the mustang of internet marketing and has realized that “culture has changed and they need to adapt to this ongoing way of communications.” This new approach that Ford has taken launched their new car, Fiesta, onto the homes of their consumers, all by word of mouth, or should I say all by word of blog.
Apart from the big corporate giants IMAGE what the right social media voice can do for your talent, from a ‘personal branding’ point with your client. Project runway needs to look at the social platform too to be on top of the movement.
We are doing business in a society who has “grown up digital”, who’s means of socializing and connecting to others has become social media sites such as Facebook, Twitter, YouTube, blogs and any other chatter sites. Leading the way in social networking is Facebook. Facebook has “up to 250 million members, 50 million of whom joined in the past three months”. “Twitter has about 40 million users” that “spend nearly 300 million minutes on the site in April alone.
“Social-networking-savvy businesses” such as Ford have realized the need of online social media and have “appointed social-media directors to help.” These experts are helping in the promotion of the business by using these social tools to “add customers quickly”, take advantage of “word-of-mouth marketing”, “enhancing customer service”, and CEOs having direct connection to their customers.
But marking using social media is not all green pastures. There are reasonable expectations that need to be understood. “With reward come risks”, Social Media Networking requires a lot of time, and know how.
Social Media Networking is one of the greatest tools for promoting your product, website or service, only if it is done correctly. Social Media Consultant such as myself & other professionals help clients to navigate thru the turbulence of social media marketing a well define social media campaign.
So to sum it all up in once comment; a well developed social media campaign can mean the difference between viral explosion or PR nightmare.
Tags: facebook, Ford, internet marketing, model agency, personal branding for fashion models, photomarketing for fashion, runway model success, social media project runway, TV advertising, vanave, YouTube
